I am Kaleb, Ka Ho Choi, a graphic and product designer, equipped with adequate experience of branding and marketing.
In previous occupation in Threesixty Group Limited, I am on behalf of collaborating projects with visual merchandising, for instance, design of pop-up store, planogram and one USA JFK Airport Store layout, presenting to the headquarter USA Merchsource company.
In current occupation, I started founding a luxury lifestyle brand, LIVE, with two cofounders, aiming to promote organ donation and selling luxurious products and accessories. The first product will be launched at the end of 2018. I am on behalf of art director, developing brand identity and visual identity, and creating marketing materials, ranging from trend research, advertisement, digital website, newsletter, production packaging, illustration and artwork. I have strong aesthetic sensibility with an understanding of luxury and experience in working in a fast-moving entrepreneurial environment.
I am a team player, able to team up with editorial team, visual merchandising and digital team in my sincere and diligent manner.
I sincerely desire for working freelance job in your prestige company. Thanks for your time to read this!
Designer Oct 2016 - Jul 2017 Threesixty Group Limited
Store layout design
Designer and art director Jul 2018 - Jul 2019 Live Creative Limited
Marketing Brand Management
Brand visual identity
Graphic design and illustration
Social Entrepreneurship awardee
Branding of Lifestyle product
branding of Lifestyle product
bachelor of design scheme (Hons) The Hong Kong polytechnic University
Bachelor of Product design
GPA 3.46 Graduation